I still remember my first trip to Korea, when I was asked to enrol on the air miles scheme of Korean Air. After a quick meeting in Helsinki I was to fly to Seoul via Frankfurt and I can still remember walking to the Transfers Desk and being asked to put down some personal details…
A spot-on short video on the status of Airline Loyalty Schemes – Collecting airmliles http://www.bbc.com/travel/feature/20130131-is-it-worth-collecting-airmiles?OCID=twtvl&utm_source=buffer&buffer_share=673bc
One comment i have to make.. You don’t need to fly ten long-haul business flights to get a free ticket between two European capitals… Make them simple to understand, easy to execute and for the love of God, do not change the rules every six months… http://skift.com/2013/01/23/the-inexorable-decline-of-loyalty-in-travel/
